Cannabis business || Medical Cannabis || Mexico || Networking ||
CEO of The Mexican Council of Cannabis & Hemp
🇲🇽 🪴
🌿 Building and partnering to start up the new cannabis industry in Mexico.
Follow our club 🏡 Cannabis en Español.- for all the news & challenges in the LATAM cannabis ecosystem.
Feel free to reach me through LinkedIn 😎🤝:
www.linkedin.com/in/israelmadrid
Cannabis / Business Development / 📍Mexico City. Let’s talk and have get a drink when you’re in town. 🍁🥂🥳
CONTACT:
[email protected]
[email protected]
If you find my conversations of value, PING ME to Join! 💬 / Hit the bell 🔔 to get notifications!! $maryjanemx
Salas:
🎙Charlando @ El Buen Cannabis / Cannabis LATAM - Tuesdays 8:00 PM Central Time
Some thoughts...
A controlled substance that transitions to a regulated market, should have its marketing issues, specially in a country like Mexico. Contrary to reality, my grandmother always said (within her prejudice) that the city homeless or alcoholics, were "Mariguanos” this term became the generic nickname all drug addicts in the country. It will be really hard to market a product full of myths and prejudices in a society with such an educational gap. There should be a very strict process and regulation in order to advertise, publish and detonate our market. We do not expect to be able to go out and find our clients by traditional means. A brand will not be able to create tv or social media campaigns. We will have to follow the scheme of direct contact, content promotion and alternative strategies such as the use of influencers, road shows and mouth to mouth ... as the old days... let’s talk!
Invited by: Justin Dada
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