Bianca Heath on Clubhouse

Bio

Hi, I'm Bianca Heath. A copywriter for women who give a fu*k about:

✔️Their clients and don’t see them as walking dollar signs.
✔️ Adding some good to the world.
✔️ Defining their brand meaning.

I put your brand meaning into fluff-free words that tell a story and persuade readers to take action.

This means defining your brand’s meaning to attract the right clients. And igniting your words with values and purpose instead of commodity marketing based on price and speed.

My approach to strategic copywriting is empathy, brand meaning, and storytelling.

During the last 4 years, I have teamed with remarkable entrepreneurs to position their value in the marketplace with strategic copy and content. One of my favorite clients is a social media marketing agency. I helped them go from $20,000/year to $168,000/year in company revenue.

I write for a mix of industries including:

* Digital Marketing
* Social Media
* Self-Development
* Brand Sponsorship
* Food
* Travel
* Education
* Photography
* Beauty
* Biz Coaching

I enjoy helping entrepreneurs position their value online with:

* Sales funnels
* Website copy
* Email marketing
* Social media marketing campaigns
* Cornerstone content and blogging
* Content ideation and strategy

I became a copywriter by accident. My background is education and human behavior. I discovered I was good at persuasive writing while working in education compliance for 8 years. I wrote school reports during the day, and ran my food blog at night.

My favorite questions to ask start with “why”. This led to studying a slew of human behavior info (even after dropping out of my counseling grad program).

Why I write copy for your brand archetype?

Consumer psychology and brand archetypes are a reliable resource for defining brand meaning. With the addition of archetypes to my copywriting framework, I help my clients position their values, identity, and offers in alignment with the people they serve.

At the end of the day, consumers buy from brands they like and that share similar values.

We want the same things: Love, Connection, and Purpose. Who says we can’t achieve this in business too?
You put your heart into your business and want a copywriter you can trust to help bring your vision to life.

Here's how to get in touch with me:

* Email: [email protected]
* Website: BiancaHeath.com