Alireza Ranjbar Shourabi on Clubhouse

Bio

💡 Designer / Consultant
🧬 Persuasive / Gamification / Game
🗝 Motivation / Engagement / Loyalty

📍Living in Stockholm - Sweden 🇸🇪
Open to work opportunities
📍Born in Iran 🇮🇷

+🔟 yrs XP in ⬇️
Helping businesses change the behavior of their customers and employees, current and future ones!

⏱Prev CEO/co-founder Almgames Studio

🖖🏻Been consultant to:
- Digikala
- Ayandeh Bank
- Pasargad Bank
- Saman Bank
- Fanap
- Irankish PSP
- PayPing
- ...

⚙️ I’ve experience working in:
- Fintech & Financial industry (product + loyalty)
- Ecommerce (retention + product)
- Elearning (retention + engagement)
- Ehealth (loyalty + learning + product)
- Social networks (engagement + product)
- Startups (product + engagement + ...)
- Mobile games (design + balance => owned a game dev co. with +500k mobile games)
- Marketing (virality + persuasion)

🧰 Toolboxes, Theories and disciplines that I like and use:
- Self-Determination Theory
- Flow Theory
- Behavioral Economics
- Nudge
- Gamification Design (expert)
- Game Design
- Storytelling and Narrative design

😍Currently spending time in these projects:
- Semi-open world action-driving mobile Game
- Digikala Club Games and Gamification
- AI (ML/DL) for game balance
- Gamified Knowledge Management platform
- NFT (?)
- Merged Gamification Framework design

🎯Community works:
- Iranian Gamification Association (cofounder)
- UX Shiraz Conference (engagement designer)

Previous +🔟 yrs XP in:
- Programming (from assembly to c#)
- 3D Animation (lighting and rendering)
- Photography (analogue M and digital)
- Project management (digital products)

✅ Shareholder in a few of startups that I help
📩 [email protected]

📚📚📚
References for today’s talk about Persuasion and Gamification design :
- Influence : Robert Cialdini
- Hooked : Nir Eyal
- Thinking, Fast and Slow : Daniel Kahneman
- The Power of Habit : Charles Duhigg
- Predictably Irrational : Dan Ariely
- Actionable Gamification : Yu-kai Chou
- A Theory of FUN for Game design : Raph Koster
- The Art of Game Design : Jesse Schell
- Self-Determination Theory : Richard M. Ryan & Edward L. Deci

For simulation: Machinations.io