Dynamic, entrepreneurial digital transformation executive with a proven track record of delivering and overachieving goals and targets in a highly competitive verticals and industries.
Strong passion for AI, cognitive technology, blockchain, digital media; acquiring and building profitable relationships with B2B and B2C customers.
Vertical/Industry Experience:
Aerospace & Defense, Auto, Business Services, Chem/Pharma, CPG, Communications, eCommerce, Enterprise Software, Financial Services, Health & Beauty, Home Services, Media, Retail & Apparel, SMB, Travel and Hospitality.
Team Management:
Build, manage, train and mentor sales/bd, account management, marketing and operation teams (5-400 employees).
P&L responsibility:
Responsibility for P&L, top line, budgeting and forecasting
Client, Agency and Vendor Management:
Vast experience with multiple business models; SaaS, Licensing, Subscription, CPA/CPM/CPL/CPV, and Rev Share. Effective negotiator for aforementioned business models. Managed end to end advertising campaigns from strategy, creative to planning, execution and optimization.
Tactical Channels:
Direct Sales, Channel Sales, Digital Media; Social, Display, Mobile, Demand Creation, Customer Acquisition and Retention.
Specialties:
• P&L Ownership & Management
• SaaS Sales (new, retention, expansion)
• Sales-Marketing Machine (framework to align sales-marketing with buyer's journey)
• Social, Digital & Mobile Media & Advertising
• Business Development/Partnerships
• Corporate Development/M&A
• Sales/Client Development (MEDDIC, Social selling)
• Paid, Owned, Earned Media (POEM)
• Media Buying/Selling (CPM/CPV/CPC/CPA)
• Campaign Planning and Management
• Demand Generation/Customer Acquisition
• Database Marketing/CRM
• Product Marketing
• Talent Management (Recruitment, Management, Coaching, Training)
• Financial Analysis & Operations
• Management/Strategy Consulting
Invited by: Craig Capp
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Day | Followers | Gain | % Gain |
---|---|---|---|
December 27, 2023 | 88 | +2 | +2.4% |
January 24, 2023 | 86 | -1 | -1.2% |
May 26, 2022 | 87 | +1 | +1.2% |
March 10, 2022 | 86 | +1 | +1.2% |
September 21, 2021 | 85 | +1 | +1.2% |