Peadar O Scolai on Clubhouse

Bio

Over 20 years of commercial and academic experience. Specialisms revolve around the relationship between technology and organisational/societal change. In particular, the assessment and strategic management of technological innovation to include the design, development and deployment of information systems in complex environments and the attendant difficulties associated with such projects.

Cultivated a particular interest in the role of social media in political campaigns extending to the development of a novel phenomenological research approach which attempts to understand the often hidden motivation behind public action at particular points in time.

Worked for a number of national and international political and NGO clients on a broad range of topics from digital strategy, voter research, communication strategy, policy analysis, project management in conflict zones and in recent times energy renewal startups.

Asst. Professor (PT) University College Dublin (2003-2020) delivering masters courses on strategy, innovation, research methods, virtual working, material mediation, technology and identity.

Diplomas in advertising, retail management and direct marketing. Degrees in Business Management and Marketing as well as a Masters in Electronic Commerce and a PhD in Information Systems.