Effectiveness & measurement expert working in strategy, marketing, media, comms. Engineer + marketing phd w/ bg in research, agency leadership & startups.
Back home in Helsinki til the 🦠 fades away. Into consciousness studies, history books, art, vipassana, and recreational coding. 🌈.
Fun past & present research:
🤖 Privacy economics of deep learning about individual consumer behaviors
🥨 Process design principles for marketing & media partner management
⚙️ Configurational explanations for marketing performance outcomes using fuzzy logic
🐯 Consumer narratives of ethical justifications for using fur items
Open for new projects 📥 anttiabel.com
Invited by: Ashwin Desikan
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