Marc Stress on Clubhouse

Bio

Syracuse, NY 🇺🇸

Brand strategist, designer @76West

Professor of Practice @Syracuse

I have more than 25 years of experience working with and leading brand communications teams in the development comprehensive brand identity programs. My work has received awards and recognition from Print, Graphis, Graphic Design USA, UCDA, and others.

I am a founding partner of 76West, a Strategic Brand Consultancy. The firm develops brand programs to support the long-term growth of business. Across my career, I have worked on a range of accounts for markets including consumer goods, business-to-business, not-for-profit, finance, and technology. Client work includes well known brands such as 3M, Anaren, Blizzard Entertainment, Bristol-Myers Squibb, Dummies Brand, Legrand, Muzak, Ingersoll Rand, RCB Fund Services, Saab-Sensis, SUNY, TEDx, Welch Allyn, Würth and others. Today, the work I’ve helped my clients develop can be seen in use across the United States and in many countries around the world.

My strength is creating strong and flexible brand strategy and identity programs. Management experience includes campaigns with production budgets ranging from thousands to millions of dollars. In addition to identity, print, and website, I have worked with teams that have designed solutions for mobile applications, e-mail marketing, social media, and digital interactive software.

I began my professional design career in the early 1990s after earning two A.A.S degrees from Mohawk Valley Community College and a B.F.A. in graphic design from State University of New York at Fredonia. Currently, he is Professor of Practice at the Syracuse University School of Design.