William Mazza on Clubhouse

Bio

Bill Mazza former professor of Critical/Creative thinking for thousands of students and instructors at the European Institute of Design in Florence and Rome, Italy. I have also conducted creative thinking workshops at Harding University/Florence Campus, F.U.A./Florence University of the Arts, Richmond University/Florence Campus, and SACI (College of Arts and Design) and at prof Ellen Langer’s psychology research lab at Harvard University. I have extensive experience in unconventional creative marketing, promotional advertising, art direction, design, lifestyle shoots, corporate and event planning for international companies such as Salvatore Ferragamo, Marchesi de Frescobaldi Wines, and Schonhuber Franchi to name a few.

I have developed a Creative Thinking Academy called the THINK ACADEMY that is actived in 4 countries. The THINK ACADEMY host 8 of my teaching methodologies based on my Theory called iMAZZiNATiON. That being said I have an original approach towards aesthetics, intuitive skill to unite images and ideas-independently of the will and thus begin an unconscious metaphoric process.

I’m sure that you’ve heard of Creative thinking, design thinking, forward thinking, critical thinking, lateral thinking, out of the box thinking, mindful thinking are mostly taught in the higher education arena. These types of thinking approaches share a common concept of applying a structured procedure in thinking. It’s ironic to think that in school they teach you how to write, do math, about history, art, etc. They even tell you what to think about, but they don’t teach you HOW to think. The HOW part doesn’t come automatic. That’s what I teach… The How part.

I am a creative director, art director, designer, creative methodologist, theoretician and teach creative thinking. I have developed 7 teaching methods based on my theory using cognitive reframing exercises … Some of which I have implemented at the European Institute of Design in Rome Italy and conducted workshops at other universities with phenomenal success.



My web is https://williammazza.com​ where you can see my portfolio.
My Facebook pages are: Profile William Mazza and Mazza Creative Direction
https://www.facebook.com/wmazza/​
https://www.facebook.com/mazzacreativ...​
https://www.linkedin.com/in/bill-mazza/