Noopur Chaturvedi on Clubhouse

Bio

Founder @hath.kala
Designer and manufacturer of handwoven Indian wear for women. We directly work with the weavers of Chanderi, Maheshwar and other smaller regions of Madhya Pradesh. Our business is based out of a small town in Madhya Pradesh.

Our holy grail is to revive old art forms and designs, and offer classic pieces that could be passed onto the next generations. We want our clothes to stay with you forever, therefore our designs are minimalistic with a hint of nostalgia from a mother’s closet. The idea is to make handloom relevant for the upcoming generations and weave a story with our work.

As a brand, we strive to be eco-friendly in terms of our packaging, inventory and manufacturing. We run an ethical business in which we want to help the skilful artisans from our region and uplift their livelihoods in every way possible.

To know more about my brand or me, send me a DM.


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