Raquel Ponce, founder and CEO of Kali by Miami Fitwear, is an accomplished powerhouse in fitness apparel on a mission of empowerment and inspiration.
While attending yoga classes, Raquel was frustrated in finding less than stylish and ill-fitting yoga apparel. Raquel, driven by a desire to feel good in what she was wearing, set out to create yoga apparel founded in three basic principles. The first principle; people would feel good as soon as they slipped on a pair of her leggings, they would be in their zone, able to focus on their workout. The second principle; people would look good in comfortable, practical, and trendy apparel. The third principle, her clothing would instill confidence and self-expression for people of all shapes and sizes.
Does this seem like a lot to ask from a pair of leggings? Nonetheless, Raquel was able to make it happen. Armed with her degree from the University of Texas at San Antonio and a wealth of passion, Raquel quickly grew her business from its humble beginnings selling leggings out of a suitcase in 2015, into one of the leading athletic brands in the market.
Miami Fitwear has relationships with leading organizations such as Peloton, Leukemia & Lymphoma Society, Budokon Mixed Movement Arts, and numerous others. Raquel has taken her dream to inspire and empower others and turned it into a reality – a very successful reality. Raquel is involved in all aspects of Miami Fitwear production. Under her guidance, the brand has expanded from just leggings to multiple lines of athletic wear under the Miami Fitwear brand.
She was recently inspired by a friend who was also frustrated at the lack of Personal Protective Equipment (PPE) available to the healthcare industry. Raquel immediately redirected the efforts of Miami Fitwear to design, create, and distribute protective masks. Miami Fitwear as one of the first to offer reusable face coverings during the initial stages of the COVID – 19 pandemic.
To date, Miami Fitwear has been able to donate masks to First Responders and Health Care Workers and sold over 100,000 masks. Proving Miami Fitwear is poised to adjust to an ever-changing world. This small business grew out of a vision to empower. Subsequently, it has empowered, not only Raquel but many others. Through Miami Fitwear, Raquel is changing the way people view their workout apparel workouts, and, most importantly – themselves!
Invited by: Katie Arman
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