Craig Morris on Clubhouse

Bio

Dr. Morris is a passionate advocate and ambassador for the U.S. food and agriculture industry and has dedicated his entire professional career to advancing the interests of various U.S. agricultural commodities. He currently serves as the Chief Executive Officer for the Association of Genuine Alaska Pollock Producers (GAPP). One of the most abundant food fish in the world, Wild Alaska Pollock (WAP) lives throughout the North Pacific Ocean and Alaska's Bering Sea, and well as in the Gulf of Alaska. It is harvested in its natural habitat and processed at-sea onboard a catcher/processor or mothership, or in a shore-based processing plant, then distributed worldwide. By leveraging both new and existing partnerships and a keen sense of marketing know-how, Dr. Morris works to identify new markets and further develop relationships with the industry’s most critical customers to continue growing demand for WAP.

Dr. Morris previously served as the Vice President of International Marketing for the National Pork Board. In this role, he oversaw the development and execution of NPB’s international marketing strategy.

Prior to this role, Dr. Morris served as a Deputy Administrator in the United States Department of Agriculture's Agricultural Marketing Service where he oversaw the Agency's marketing efforts for the meat, poultry, egg, fish, grain, and seed industries. Earlier work experience with the Agency included serving as an International Marketing Specialist, working to gain entry and build demand for U.S. meat products in foreign markets. Apart from government service, Dr. Morris served as the Assistant Vice President of Food Safety for Future Beef Operations, LLC, in Arkansas City, Kansas, and as the Manager of Scientific and Technical Affairs for the American Meat Institute.

Dr. Morris received his Bachelor of Science degree with Distinction in Animal Science from Iowa State University and served as a Regent’s Graduate Fellow while earning his Doctorate in Animal Science from Texas A&M University.