Carlos Abler on Clubhouse

Bio

Compassion. Digital transformation. Content MKTG. Social innovation.

As a Content Marketing Strategist, I help organizations achieve excellence in using content as an enabler of customer experience, serving business goals across all dimensions of publication and customer engagement. I leverage content-driven customer relationship capability development as a vehicle for focusing digital transformation efforts, roadmap alignment, workforce modernization, and digital investment value-realization. These include digital marketing and sales enablement, content and application creation, management, distribution, governance, measurement and optimization. I deploy toolsets that drive a three-fold iterative vision of content/engagement, platform, and organization. I address all levels of the enterprise; business services, product managers, corporate and division executives and other corporate CoEs, roadmap and onboard stakeholders to multi-year tracks of content and customer lifecycle management excellence as key components of digital transformation.

I have a 30-year career of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, entertainment, education, forensic information design, high culture and civil society initiatives.

My initiatives have received international recognition. In 2005 wintercounts.si.edu for the Smithsonian Institution won a Webby in the category of Cultural Institutions, for best digital creation in the category of E-culture from the World Summit on the Information Society, a UN Information and Communication Technologies NGO the jury of which I am now a member. A project for the History Channel about Jamestown Virginia received a Webby honoree. Takemefishing.org, called by some the most comprehensive fishing education website has received a multitude of awards.

Content Strategy and Marketing
Organizational design and change management
Digital transformation strategy and roadmapping
User Experience
Interaction Design
Information Architecture
Research and analysis: Business, Audience, Competition
Information Design, Visualization
Presentations
Prototyping
Communication Strategy
Public Speaking
Animation
Sound Design
Theatrical Spectacles
Performance Training
Puppetry
Masks
Physical Theater/Mime