Bracey Wilson on Clubhouse

Bio

Academic Director of Master in Marketing Management, Universidad Adolfo Ibañez (www.uai.cl). Also International branding strategist and business development leader, with 30 years of successful track record of market penetration and revenue generation in the US and Latin America. Fully experienced in the Beauty Industry : cosmetics, skin care, fragrances and hair care.

Has successfully created, led and executed strategic business/marketing plans and business development programs for luxury and mass markets. Those plans generated a cummulative value of more than $100 million in new revenue.

Expertise :

• Launching new products, leading global complex projects, managing channels and capturing new international markets.
• Formulating strong marketing plans & business development strategies to accelerate growth.
• P&L Management
• Latin America specialist
• Launching new products in international markets.
• Accelerating Demand Creation/Lead Generation.
• Creating effective Marketing Communication programs.
• Building strategic alliances and joint ventures.
• Leading cross-functional and multicultural teams.
• Working as a trusted resource/advisor with international subsidiaries.