Michelle Lam on Clubhouse

Bio

📍NYC

Michelle launched Bklynite Media, Inc., in 2019, providing public relations and social media services.

Michelle was featured in Valley Bank’s inspirHER Women in Business campaign, a guest speaker at BlogHer on social media’s best practices, IHeartRadio, and Business Talk Radio focusing on entrepreneurship and best marketing strategies for small businesses. She was featured in TLC network's Cake Boss reality show (S5,E4), Time Out NY kids, and BK Reader.

Michelle was a financial public relations’ communication publicist and strategist. She specialized in brand management, media, crisis communication, and social media marketing. She serviced the financial services sectors, including hedge funds, alternative investment, private equity, and the banking space.

Additionally, she launched Ogilvy’s very first healthcare campaigns during the healthcare reform time period. Her versatility carried into the tourism market in raising awareness in South America, which resulted in winning the PRSA’s Reputation & Brand Management (2014) award.

Pro bono: Michelle was the press officer for Better Chinatown USA, a nonprofit organization based in New York City. She spearheaded Better Chinatown USA’s public relations, marketing and business efforts. Better Chinatown USA and Michelle were featured on TLC network’s reality show Cakeboss featuring Carlo's Bakery—the segment aired in Season 5 episode 4: Fast Hands and a Flaming Pearl.