VP Measurement, Addressability & Data Center @ IAB. πΊπΈ Shaping the digital advertising industry for 25+ years
The Interactive Advertising Bureau (IAB) is a non-profit trade association. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops business and technical standards and solutions. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. www.iab.com
Iβve built a career in digital advertising at large ad agencies managing digital media, ad ops and analytics for over 150 brands.
Now helping to develop ad industry standards, best practices, guidelines, and conduct industry research.
β³οΈ CH Founder/Admin: Ad Measurement
β³οΈ CH Co-Admin: Is it Ad Tech or AdTech?
Connect with me at:
β‘οΈ http://linkedin.com/in/angelinaeng
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Some accounts Iβve worked with:
Morgan Stanley, MetLife, General Motors, Warner Bros Entertainment, Home Depot, Macyβs, Burberry, Staples, Pfizer, Diageo, Smuckers, PNC Bank, Kraft Foods, TIAA, USAA, Disney Travel & Resorts, Sony Playstation, General Mills, US Army, Delta Air Lines, HBO, Marriott, Unilever, Showtime, Dr Pepper, 7UP ....and more.
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Work History
π VP Measurement, Addressability & Data Center @ IAB (current)
π Executive Director, Data Marketing Solutions & Analytics @ Morgan Stanley
π VP, Media Platforms & Operations @ Merkle
π VP, Digital Media Operations @ Dentsu
π VP, Media & Media Operations @ Publicis
π Associate Director, Marketing @ Modem Media
π Director, Account Services @ Integrated Media Solutions
π Associate Director, Media @ JWT
π Media Supervisor @ Luminant Worldwide
π Sr Media Planner @ Young & Rubicam
π Sr Account Manager @ Young & Rubicam
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Awarded the:
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AdMonsters 2018 Power List
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IAB Data Rockstar 2016
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AdMonsters Digital Media Leadership Award 2016
Invited by: Jessica Usenbor
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July 16, 2023 | 2,516 | +1 | +0.1% |
June 24, 2023 | 2,515 | +1 | +0.1% |
June 20, 2023 | 2,514 | +14 | +0.6% |
April 12, 2022 | 2,500 | +100 | +4.2% |
October 31, 2021 | 2,400 | +100 | +4.4% |
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June 15, 2021 | 2,175 | +2 | +0.1% |