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Bio

Chief Sales Officer 🚀 chez Tree Digital Factory 🌳Lead Gen / Data 1st intentionnistes Immo / Activation Media - Moment de vie

My business card will tell you I'm a Chief Sales Officer.

But when you get right down to it, I'm much more — I'm a marketer, an entrepreneur, a blogger, a globetrotter and a digital evangelist.

First and foremost, I'm a branding aficionado. Shall I say aficionada?

I believe that we, as humans, don't just buy products. We do not choose based on features or benefits. We make decisions based on emotion, "gut feel"​ and brand promise.

We buy when we we care, when we believe we should be part of something bigger. We buy when we are captivated and engaged to the point that we could stop whatever we are doing to go ahead and say we want that thing "right away"​.

And so, I help people and companies to create that feeling. I help corporations seeking to offer new customer experiences and technological innovation to communicate their values in surprising and engaging ways, so that they will attract the right audiences and move them toward their core goals.