Amanda McCloskey on Clubhouse

Bio

👩‍💻Digital Media @Zenith
🌎 Traveler
☕️ obsessed
#expat 🇺🇸->🇬🇧

I love selling brands, but hate selling myself. So here’s a short and sweet run down of who I am and my work.

I started out my journey to where I am now learning about psychology and how media influences our behaviour at Penn State. The human mind is a fascinating place, especially when it comes to influencing consumer behaviour. How do you convince someone to consider or buy your product? That’s what I’m here to help my clients do.

I’m an Enneagram 3 with a Human Design of 1/3 Manifesting Generator. In short that means I enjoy leading a life of discovery, hard work to get there included. Research and investigating things is what gets me going, and that’s proven in my quest to continue learning in the ever evolving digital space, as well as more simple things like what shoes I should buy – and yes I’m one of those people who read ALL the reviews.

I’ve had the opportunity to work with some pretty iconic clients such as P&G, LG Electronics, Bacardi, AT&T, Kohl’s, Luxottica, Reckitt Benckiser, and most recently Essity. I’ve helped these clients in a variety of capacities including digital strategy & investment, analytics & operations. I didn’t do it alone, I’ve also worked with some of the most brilliant industry leaders and specialists – team work makes the dream work!

I love travel and learning about different places and cultures. I had the opportunity to do a work exchange in Poland for two weeks where I lived with a local colleague. I learned not only how to make a proper pierogi, but that I wanted to keep learning about digital advertising in other markets.

Which then led me to the end of last year taking a huge leap into the deep end – I packed up my comfy life in NYC and moved across the pond to London. I’m now shifting from a regional mindset, and delving into the world of global. I’m working with different markets across the globe in order to deliver strategic digital campaigns that are central in nature, but still relate for local consumers. I’m also ensuring all things tech stack have a central core strategy, and governance is in place across local markets – the nerdy bits

So how do I sum up what I do? Well I help people learn about new brands they can fall in love with. I build trust with my clients by improving their digital strategies to reach these people. And I help my agency continue to grow and foster these client relationships. It’s as simple as that.