Alicia Kidd is the founder and CEO of The Wine Noire LLC., an import, export and wholesale distribution company based in Berkeley, CA. Launched in 2017,
The Wine Noire specializes in helping winemakers who are women and people of color get their wines into the marketplace, as well as directly into the hands of consumers.
Born and raised in Oakland, Alicia earned a bachelor’s degree in business administration and a master’s in public administration from California State University, East Bay. With 20 years of corporate experience in training and development, she offers a collaborative and interactive approach to helping others learn.
Her journey into the wine industry began with trips to Napa with friends, followed by an opportunity in 2016 to become a Boisset Ambassador for the St. Helena-based luxury wine company, Boisset Collection. She founded The Wine Noire a year later after taking notice that there was a lack of diversity and inclusion in the wine industry, with very little to no representation of women and people of color producers.
Alicia’s mission is to remove barriers and open doors for these producers to be seen and enjoyed by local and global marketplaces so that they can focus on making incredible wines. Her current portfolio includes wines from California and South Africa.
In addition to working with producers, Alicia works with tech companies and corporate event planners of high-end events to curate wine experiences as well consults with restaurants looking to start or expand their wine lists. Through The Wine Noire, she also offers training to help hospitality teams become familiar with how to serve as well as sell wines offered in their establishments.
In the Summer 2021, Alicia is opening a new wine shop and eatery called CoCo Noir Wine Shop in Oakland California. CoCo Noir Wine Shop is a women and minority owned company that offers women and minority winemakers and chefs the opportunity to showcase their wines and food to a multicultural audience.
Connect with Alicia on Facebook, Instagram, LinkedIn, Twitter and YouTube.
www.thewinenoire.com
www.coconoirwine.com
Invited by: Bivett Brackett
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