Yasmine van der Lande on Clubhouse

Bio

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With an infinite enthusiasm for sport and the evolving commercial sports marketing landscape and 10+ years of experience within the field, I am committed to building strong relationships to help partners achieve their objectives.

Originally from the Netherlands, I’m currently part of the team at SponsorUnited where I provide insight to the international markets and help gather unique data for properties, brands and agencies to connect and drive revenue, as well as train a team of scouts in the aspects of sport & entertainment sponsorship.

I previously worked at AFC Ajax - managing corporate partnerships, and realizing new business for the number one soccer club of the Netherlands. I managed the relationship with their main sponsor Ziggo, ensuring brand activation, rights delivery and measurement of all marketing and event activities. I developed and implemented international sponsorship strategies and activations for several official partners and sponsors.

Prior to that, I was with Triple Double Sportmarketing where I developed marketing concepts and brand stories for sports properties to help clients establish profitable and durable relationships with their customers, as well as worked as part of the ING Bank team to support the Wholesale Banking Communications department with their partnerships (Dutch Football Association, Formula One Renault Team and NYC Marathon activities).

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