Titus Alfred on Clubhouse

Bio

Husband & Dad - Briannah 🙏🏽
Art Director @ucreatetz
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Having to work on my own on such a big project required me to find ways to stay fresh. I did that by simultaneously exploring a variety of approaches whilst establishing common visual areas of interest.
All ideas were tested visually and those that showed promise were fine tuned for further review.

MY DESIRE
When designing multi-faceted identities, an almost inevitable conceptual cliché is the exploration of pictograms as a form of representation.
There is a graphic simplicity and apparent conceptual order to this approach that appeals to the graphic mind. It was not my preferred starting point but neither was it a route that I felt I could dismiss out of hand. And so I experimented. Drawing inspiration from the many iconic buildings, architectural details, and cultural and historic references of the East African region I rapidly constructed a diverse array of stylized pictograms.