Chris Gray on Clubhouse

Bio

Hello! I help brands and retailers gain a competitive edge with real-world psychology.
 
I have been a passionate and pioneering expert in consumer psychology and shopping behavior for more than two decades, working with companies such as Accenture and Saatchi & Saatchi X.
 
My professional training and background as a psychologist enable me to provide credible customer-centric insights; my hands-on retail experience ensures those insights are useful in the real world.
 
I have interviewed, observed, and shopped along with thousands of consumers to discover the underlying factors driving purchase decisions and behavior across a wide range of product categories — from dish soap to diamonds.
 
My expertise has helped many of the world’s most admired brands develop winning strategies for breakthrough consumer engagement, innovation, and customer experiences, including The North Face, Adidas, Coca-Cola, Nestle, P&G, PepsiCo, Southwest, Walmart, Wendy’s, and many others.
 
I am an experienced and enthusiastic speaker, trainer, coach, and facilitator. My spirited workshops and presentations have inspired clients and conferences around the world on topics related to shopper psychology, customer experience, and retail innovation.