Tracey Delaney on Clubhouse

Bio

Tracey is a global brand strategist and marketing communications leader with a distinct passion for Japan and international transcreation of brand and marketing platforms.

Having experienced Japan for the first time in 1990 she has continued personal, educational and professional involvement ever since. Her 30+ year relationship with, and travels in, Japan includes over 5 years working bilingually in Yokohama & Tokyo.

Tracey is also a qualified sake sommelier and actively supports sake initiatives in the UK. She is currently engaged on a new brand and product launch within the Japanese beverage category in the UK.

Global leadership specialisms: brand strategy, brand activation, brand compliance, strategic marketing, build-once-for-many marketing, international transcreation, product line strategy, product positioning, marketing tools and education development, cross cultural communication, cross cultural team leadership, global creative agency network management (client side), applied insights, and Japanese to English translation.