Shannon Busse on Clubhouse

Bio

Story Strategist, helping ambitious entrepreneurs uncover and leverage their unique story to leverage client engagement, serve bigger, and impact more lives.

As a marketer, I know exactly what's needed to stand out in a crowded online space. Heart matters, story matters, the offer matters, but MOST OF ALL, the client matters. I’ve developed a framework that makes space for all of those pieces and harnesses the power of story to create authentic connection and impact.

Basically, this process crushes brand envy. FOREVER.

Typically, branding starts with logos, colors, fonts...all the pretty stuff. Too many businesses are slapping these elements together without first taking the time to build a foundation for them. Because none of those things can give MEANING to a brand. The meaning, the brand identity, comes from the heart and soul of the business owner, or the vision the business is based on. You can’t get that from a template.

These are the most common problems with stories in the marketing space:

Don’t go deep enough

Don't connect in the right ways

Don’t speak to client pain points

Don’t align correctly with the product/service

Entrepreneurs consistently have trouble weaving the threads of their life into a cohesive story they can use to increase their business impact and connect authentically with clients. But those are all the things that I LOVE to help businesses solve!

Find me on Facebook @shannonbusse.biz. Let’s find your unique story and set you up to maximize your impact.