Ross Youell on Clubhouse

Bio

Co-Founder and Creative Director, CONTRA New York

👕 Cofounder, CONTRA New York:
- 🌃 CONTRA is a genderless and seasonless DTC luxury streetwear brand manufactured and produced in New York City.
- 🛤 I am responsible for creative content and direction, all social media platforms, designs, and all day to day operations
- 💰 We have achieved 5-10% MoM social media follower growth, as well as consistent 10-20% revenue growth

🏗 CONTRA Pillars:
- Our pillars are simple: community, inclusivity, and individuality. We pride ourselves on building digital-first communities, showcasing LGBTQIA+ and POC models, and working with local NYC makers and craftsmen. We are not only made in — but by — New York.

📝 Features:
- In one short year, CONTRA has been featured in Esquire, Complex, and PAPER Magazine, stocked at SoHo boutique SNKRFLEA, and expanded its product listings by more than 8x.

📦 Business Model
- We provide a hybrid “Made to Order” business model wherein our seasonless and genderless garments are held in stock year round, printed on demand, and shipped in 1 week.

⏮ Past Life:
- 👨‍💼Lead DTC manager at omnichannel startup marketplace iVANZi, where I onboarded over 200 brands.
- 🧑‍💻 Retail analyst for Walmart e-Commerce and manager of a $15MM/year business

🏚 Why Clubhouse?
- On Clubhouse, I am looking to connect with creatives, fellow entrepreneurs, retail brick and mortar stores, and investors who can move the needle and help CONTRA scale.