Roop Chau on Clubhouse

Bio

🎯 It is not the big, fancy or expensive marketing ideas that matter. It’s the ones that have been researched well, data-driven, executed well & deliver results a.k.a revenue that matter.

With over 19+years of experience, my expertise lies in developing and leading data-driven, integrated marketing & communications campaigns to drive sustainable business results.

My diverse experience includes working for telecom, media and a fintech company where I have handled senior marketing roles across the Middle East, North Africa, Turkey & Indian Subcontinent market. My experience also includes managing P&L and running projects from concept to completion for multinationals and as an independent business owner in sectors including banking/fintech, pharma/medical, automotive, retail, real estate and insurance.

I have a significant track record in delivering customized marketing solutions designed to achieve revenue and business growth targets. I have also been an advocator of change/ transformation that would help keep an organization agile and ahead of its competition. In addition to the regular marketing tasks, my experience also extends to
📌Integrated Marketing Strategy & Campaigns
📌Social Media and Content Marketing
📌Lead Generation
📌Data Analytics
📌New Country/Product Launch Go-to-Market Strategy
📌Celebrity and Sport Sponsorships
📌P/L Management
📌Consumer Churn and Customer lifetime Value Management
📌Revenue Optimisation.

I co-founded Inbound Heart in 2017 with the objective to help large enterprises leverage the power of digital media & help them create digital stories that will not only engage & impact the consumers but will also deliver on measurable business & revenue goals.

Managing my business has allowed me to gain hands-on marketing experience in Pharmaceutical / medical, Banking, Insurance, Hospitality/ F&B and Real Estate industry + more. It has also given me a chance to expand my knowledge beyond marketing roles and develop business-critical and creative thinking skills, build risk tolerance, resilience and perseverance.

On a personal note, I dedicate my time
✔to help women entrepreneurs (startups) learn digital media & business strategy ( so far I have been able to support 11 wonderful women in their journey)
✔participate in volunteer work (Dubai Cares etc.)