Denis Petrochenkov on Clubhouse

Bio

🛍Detail on retail: physical, Omni, in-store digital

I've opened stores for different fashion brands and with different concepts – from classy to modern, from mass market to upscale. It is also interesting to see how the space works: to plan the store layout, to design store fixtures in accordance to assortment and operation needs, to improve visual experience with help of light, POS materials and visual merchandizing. I've learned to analyze how the store works as a whole – after construction (which I've started with) to sales analysis and proposing solutions to cut "cold" zones in the store or to improve it with adding or cutting some elements in store design. And also, of course Omni- and in-store digital.