Robin Back on Clubhouse

Bio

Dr. Robin Back is an Associate Professor at the University of Central Florida. He holds a PhD in Management from the University of Massachusetts, a Master’s degree in International Hotel Management from the University of Surrey, and a Bachelor’s degree in Institutional Management from London Metropolitan University.

Dr. Back’s experience includes management positions with companies such as Harvey Nichols of London, Avis Rent-a-Car, and Budget Rent-a-Car International, as well as extensive experience in wine and beer sales, marketing, brand management, and education. His professional memberships include the Institute of Hospitality, the International Council on Hotel, Restaurant, and Institutional Education, the Travel and Tourism Research Association, the Society of Wine Educators, and the American Association of Wine Economists.

Dr. Back has authored journal articles for several top academic journals in his field and has presented research papers at many international conferences. He serves on the editorial boards of the Journal of Hospitality and Tourism Research and the Journal of Vacation Marketing, and serves as a reviewer for a number of respected academic journals. His research interests are primarily in the area of consumer behavior and marketing, focusing on wine tourism within the greater context of gastronomy tourism, and the wine industry in general.