Rebecca Maestas on Clubhouse

Bio

Queen Cannabinoid 💚
Cannabis Pioneer | CPG | Retail | MIP R&D | Digital | Experiential | Merchandising | Integrated Business & Operations Builder | Executive Leadership | Transformative Growth | Collaborative | Innovative | Problem Solver | Trailblazer


Translated my desire to combine cannabis and music together by forging alliances between the cannabis industry and musicians who have an affinity for cannabis. Working with Leafs by Snoop (Snoop Dogg), Cypress Hill, Redman/ Method Man, Kymani Marley, to name a few.🎵

2013-2019 - Dixie Brands, Inc as Director of Marketing
Launched the Secret Society of Budtenders in January of 2015 in order to recognize the importance of the most influential industry members at the point of sale - budtenders.
Created the first celebrity endorsed edible with Sublime w/ Rome, Orange Dynamite – a milk chocolate + orange bar flavor profile that was crowd sourced and launched in CO in 2016. 🍫

Currently directing brand development at the largest vertically integrated cannabis retailer in Colorado, LivWell Enlightened Health. Directing the development of 22 retail locations and 8 wholesale cannabis-infused brands. Oversee the development of FADED by LivWell, a line of cannabis merchandise. Specializing in development of new brands/products, events, promotions, websites, and brand marketing activities by providing market data, sales analysis and conducting competitive evaluation. Integral to launch a multitude of products across all cannabis uptake methods and modalities. Consult with ancillary ventures including Learn Brands, a vendor-sponsored, online, mobile-friendly learning and development platform.

Senior Advisor - South Park Music Festival- a three-day music and camping festival that took place in Park County, CO over 4th of July weekend 2014. Encompassing over 100 performers including Slightly Stoopid, Tech N9ne, Steel Pulse, Matisyahu, Collie Buddz, The Flobots, Kottonmouth Kings, Blackalicious, Souls of Mischief, Alien Ant Farm and many others. The festival also featured The Underground Cup, designed to reach out to the Colorado cannabis community and enable talented independent growers and extract artists to be recognized by mainstream cannabis. The goal was to bridge the gap between BIG cannabis and "the little guys". A first of its kind in history, cannabis was legal for everyone 21+ to consume, and medically available for patients 18+.