Fiona Birch on Clubhouse

Bio

👩‍💻Founder Pro Athlete Online
💣Reputation Management & Comms Exec
✴️As seen on: The Athletic, INC.com, Sporting News Canada, CoSIDA’s 360 and NHLCA Education Seminar Series And as a speaker at: NHL Draft 2019/USA Hockey's Coaches Clinic, MIT Sloan Sports Analytics Conf

💥Internships available at https://proathleteonline.com/internships/
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✍️ [email protected]
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⭐️ Rehabilitated reputation management.
💪 with analytics
🧐earned understanding of athletes, expectations of coaches, organizations and fans (from 9 years as a team physiologist)
✴️ 21 years of brand marketing
✴️ Delivers custom strategic guidance that impacts beyond engagement & reach.

✴️ Turns difficult situations into opportunities for organizations, sponsors, and athletes at all levels.
✴️ Pioneered award-winning, real-time response campaigns for McDonald’s Canada (Your Questions) and sponsors of FIFA and PanAm. 8 years on these campaign types are industry standard.

✴️ Athletes (prospects to pros) and coaches in MLB, NHL and NHLCA, USA Hockey, USHL, Motorsport, Olympic level snowboarders and pro triathletes.

✴️Notable keynotes include the NHLDraft/USA Hockey, MIT Sloan Sports Analytics Conference (2020) and Social Media Marketing World.

✴️ Pro Athlete Online strategically helps athletes, coaches, teams and sports organizations navigate, manage, leverage risk to create opportunities and build a resilient brand.

📍www.proathleteonline.com


✴️ Services include:
Brand workshops, brand planning and tactical consulting. Liaise with existing team or help build out a dedicated team, team seminars, one-on-one strategic consultation - before/during/after situation, content creation, online courses, policy creation and implementation

✴️ Proven approach: "How" instead of "Don't" empowers athletes to build their brand (instead of the media and trolls) and changes the dialogue between the athlete and the coaches.