Proud dad, brother, son, husband and Creative Director from sunny Luton in the UK
I’m fascinated by the power that design (advertising/marketing specifically) has on people in their daily routine.
I’m particularly aware of design as a mind control tool - not in a George Orwell novel kind of way - more that people make decisions based on gut instincts (thin slicing - see Blink by Malcolm Gladwell) and often the gut instinct (good or bad) is brought about solely by the success or failure of the design of an ad/piece of packaging/poster/website etc.
With great power comes great responsibility!
Interested in doing more collaborations and offering my skillset (of graphic design) out to help those who need it to bring ideas to life 💡
Www.MyMateDaveS.co.uk
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