Scott Lerman on Clubhouse

Bio

Scott Lerman is a brand consultant, designer, author, gallerist (Garage Gallery), fine artist, and educator.

Best known for his work as a consultant, Scott has built his career by helping companies navigate critical moments in the creation, transition, and extension of their brands.

In 2005 Scott founded Lucid Brands, a brand consultancy dedicated to the development of world-class brands. Before founding Lucid Brands, Scott led two of the industry’s leading brand consultancies. During his 17 years at Siegel & Gale he held a range of senior positions, including President. In 2001 he was named President and CEO of The Brand Union.

Scott has led defining brand engagements for 3M, American Express, Bayer, Caterpillar, DuPont, Engelhard, First Data, Grand Brands, Harley-Davidson, Ingram Micro, JCPenney, Kodak, Lycos, The Metropolitan Transportation Authority (MTA), National Semiconductor, Owens-Illinois, Pfizer, Readers Digest, S.W.I.F.T., Towers Perrin, The US Mint, VOIS, The Washington Center, Xerox, Yola, Zachry and dozens of other organizations around the world. He is currently seeking a client with a corporate name that starts with “Q”.

He helped found America’s first Masters program in branding at SVA and the AIGA's Brand Central.

Scott is the author of the popular book, Building Better Brands, published by Simon & Schuster. He has also commented on the issues shaping businesses and brands in The Wall Street Journal, The New York Times, and Design Matters. Scott has lectured at the Yale School of Management, Columbia University, Thunderbird, Conference Board, Apple, and many other forums.

Scott’s work as a fine artist centers on photography that captures unique images that can only be realized at the intersection of science and art. His photographs have been included in juried exhibitions, books, online publications, and private and corporate collections.

Scott received his BFA from Cooper Union and served as a trustee of the college.

https://www.linkedin.com/in/slerman/
www.lucidbrands.com
www.garagegallery.com
www.scottlerman.com

https://soundcloud.com/designmatters/design-matters-with-debbie-143