Ken Michelini on Clubhouse

Bio

Direct Response/Campaign Managment/Ad Consultant
Text me:248-613-1015

1️⃣ media buying best practices including remnant broadcast tv, radio, cable at .10 cents on the dollar. auction trade desk impression delivery, ott
2️⃣ creative brand positioning: good writing leads to affordable video/commercial production for broadcast, social/web sites/Landing pages funnels. Move the customer down the funnel.
3️⃣ reliable roi predictions/ attribution, tracking, and accountable advertising modeling
4️⃣ Detroit Direct Marketing Association past president/strong automotive, retail and national remnant DR experience
5️⃣ musician, skier, I put grocery carts back where they belong, not a real cowboy.
6️⃣ 248-613-1015 or [email protected].

Managing Partner of Result Advertising and BTW Associates, experts in accountable advertising models, well thought brand positioning creative, and Agency of Record to brands who value benefits of direct marketing, direct response, and attribution best practices. We work with media, trading desks, production and data teams. We specialize in media strategy, remnant TV/Radio buying, creative strategy/production, and campaign development/execution. One strategy deployed and tracked across several mediums. We can set up your goals and events in GA, optimize your funnel, and clean up your data base. We also understand the difference between data and usable information when presenting solutions that best deliver on your vision. I am a past President of the Direct Marketing Association of Detroit.

Specialties: Brand positioning, creative development, media planning, spot production, local/national traditional and remnant media buying (spot rates as low as .10 cents on the dollar), digital marketing, attribution and brand response campaign execution.

Clients include Optima Tax Relief, Filmon, Groupon, Reverse One (a Quicken Loans Company), Zen (a Five Hour Energy Company), Body Solutions, Freedom Debt.com