Julie Elliott on Clubhouse

Bio

Founder, CEO & Chief Formulation Officer of IN FIORE

www.infiore.net

In Fiore is a next-generation apothecary that creates luxury natural lifestyle products that are a complete floral seduction for your skin and soul. As the visionary leader behind the brand, I drive In Fiore's corporate strategy, creative direction, and product development and intuitive creatrix behind every handcrafted formula and blend.

Established in 1999, long before natural beauty took its rightful place in the luxury market. What started as a range of rich, hand-blended body balms sold in a showroom in San Francisco has since evolved into a stellar line up of skin care and fragrance available at major retailers and specialty stores across the globe.  

Inspired by Old World apothecaries, history's alchemists, and worldwide travels, I practice my craft with an accumulated wisdom of ancient traditions, guided only by an intuition for scent and blending. My formulating passion emerged in childhood as I pried through my mother's French cosmetics filling notebook after notebook with imaginative chemical formulary.  

In Fiore's chic design, healing benefits and sensorial gain have resonated with the discerning global luxury consumer since the brand’s inception. This is most notable in Japan, following In Fiore’s launch in Barneys Tokyo Ginza in 2007. In 2016, Asia's leading manufacturer and distributor, Albion, noticed our unique perspective and asked to collaborate on an exclusive collection.  In Fiore became the first American brand to be featured in independent stores in rural town and cities across Japan, available in 135 doors.

In 2020, In Fiore revolutionized the world of skincare, according to Vogue Paris, with the launch of Fleur Vibrante Serum Cerate. The new skin care hero merges super potent natural ingredients with the latest cutting-edge formulation technology out of France's premier laboratory.  The result is a high-tech, antioxidant-rich, uniquely textured serum that helps the skin withstand the stressful conditions and aggressions of everyday life.