Dr. Jo on Clubhouse

Bio

I'm an AR/XR Marketing Professor who teaches the first dedicated Augmented Reality Marketing courses in the world.

My name is pronounced 'Yo', as in 'Yo what's up??'

My award-winning research explores AR's potential for marketing through combining cutting-edge marketing strategies with an in-depth understanding of the complexities of consumption.

RESEARCH EXPERTISE
🙌 How AR maximizes consumer engagement
💄 How AR facilitates consumption projects
🧡 How AR creates consumer/brand relationships
🌍 How spatial AR reshapes branding
🔥 State of Augmented Reality Report

I'm a market anthropologist. That means I do not see consumers merely as shoppers or decision-makers, but as seekers of meanings and identities, passionate community members, and pursuers of ongoing consumption projects. Consumers are not a demographic or metric, but physically embodied and socially-culturally embedded beings.

AWARDS and DISTINCTIONS
🏆 Best Paper of the Year Award
🏆 Innovation in Business Education Award
🏆 Panhellenic Outstanding Faculty Award
🏆 ACR/Sheth Foundation Dissertation Award
🎓 Researched and taught about AR since 2014
🥇 First-ever conceptual article on AR Marketing
🥇 Launched the world's first dedicated
AR Marketing courses (UG & MBA)

My full name is Joachim Scholz. LinkedIn, Medium, and Twitter handles are 'joscholz'.

POSITIONS and MEMBERSHIPS
🏛 AR Marketing Professor at Brock University
🎓 CCOVI Research Scholar & Fellow
🎓 Advisory Board Member at York University's
Future of Marketing Institute
🏢 Academic Council Member at Adweek

I also research social media strategies: Topics include how companies can utilize social media firestorms for brand-building and how consumers consume social media influence. No, not consuming influencers themselves, that's just gross!

COURSES I TEACH
🏛 Augmented Reality Marketing (UG and MBA)
🏛 Social Media Marketing (UG)
🖥 COMING in 2021: Online courses on
AR Marketing

I'm a public speaker on AR Marketing who has presented at over 30 academic conferences and industry events. I consult companies on leveraging the strategic potential of Augmented Reality and Social Media for marketing and brand-building. Prior project partners include Rabble Wine, Arterra Canada, Calamus Estate Winery, MindBody, Troublemaker Wine, and more.

FUN FACTS ABOUT ME
🐑 My sheep impression is spot on
💚 My happy places are Big Sur and the Daks
🎈 I dropped out of university and still got a PhD
🦊 My spirit animal is the fox