Jenny Alt on Clubhouse

Bio

Head of Content at Bobbie | Editor of Milk Drunk | Brand Consultant | Fashion Stylist | Writer

Bobbie is the first European-Style recipe infant formula approved by the FDA. Our mission is to evolve the conversation on how we feed our babies and shake the stigma on formula feeding. We are made up of a team of moms tough enough to take on the FDA and change the baby formula industry. 🍼

On our content site Milk Drunk, we share first person stories from parents in the trenches. We provide educational content so that parents feel confident and supported in the decisions that are best for their families. We share the truths of pregnancy, postpartum and parenting.

My passion is working with mission-based brands focused on empowering women. Some brands I’ve worked with include:
✨ AERIE REAL campaign that put diversity and inclusion on the map in the fashion/beauty industry
✨ Birchbox Voice Project that used storytelling to connect socially minded beauty consumers with reinforced positive brand messaging in a culturally impactful way.
✨ Bobbie campaigns that highlight and support real parents sharing their real parenting journeys.

Before working with brands, I was a magazine editor and stylist at:

📖 Oprah Magazine (Yes, I’ve met Oprah!)
📖 Marie Claire
📖 InStyle
📖 People StyleWatch
📖 WWD
📖 Lucky

And I write stories about beauty, fashion, travel and products for mom & baby on Well+Good, Brit+Co, Peanut, Bubble, Motherly, Scary Mommy, Bubble and Milk Drunk. I try out everything so that I can tell you what I love and what I don’t think is worth the splurge.

My passion is talking (and writing) about all things motherhood. Raw, honest, truthful. The good, the bad, the sh*t (the truth). And no question is TMI for me (bras/boobs/undies, you got it)! 🐣 🧸 ☕

When I’m not bringing you powerful stories, I’m living life upstate NY with my nine-year-old daughter. We love to travel, eat pasta, go to yard sales and eat sweets! 🍭