With a strong corporate background, from the time he was an economy and marketing journalist, Hugo is very hands on in media strategy and brand experience.
In the past years (4 of them at Weber Shandwick), Hugo was closely advising key figures like the CEO’s of Danone, Nestlé, NetJets, Nespresso, McCann or Mastercard Portugal, helping shape PR media relations, good will one to one meetings with key media, Q&A and key statements (ahead of interviews or public addresses) and Media Training.
Crisis Management and Crisis Management Training are also strong suits, were the years Hugo spent as a top-tier journalist pay off.
Hugo was also very involved in the new business effort, attending presentation meetings, briefings and pitches. Calm, cool and collected, Hugo always tries to be aware of the client’s needs in the first place.
Being fluent in both English and Spanish, Hugo was the link between Weber Shandwick Portugal and the international network, also acting as a link to the Interpublic Group if needed. In that role, Hugo was normally assigned to projects that involve global clients that need a specific project or event in Portugal.
In 2013 he was Editor in Chief and Consultant at ‘Luz’, a corporate iPad magazine, owned by EDP, and he worked has a Strategic Ideator at Torke+CC, from May 2014 to September 2015.
For the last 4 years, he was Head of Media & Corporate Relations at Beta-i, the biggest Portuguese startup accelerator and innovation hub, and is currently Head of Business Development at Forever in Movies (FIM).
Invited by: João Pico
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Day | Followers | Gain | % Gain |
---|---|---|---|
January 24, 2024 | 273 | 0 | 0.0% |
November 26, 2022 | 273 | +1 | +0.4% |
September 17, 2022 | 272 | +1 | +0.4% |
June 26, 2022 | 271 | -1 | -0.4% |
May 20, 2022 | 272 | +1 | +0.4% |
April 11, 2022 | 271 | +6 | +2.3% |
January 06, 2022 | 265 | +4 | +1.6% |
October 21, 2021 | 261 | -1 | -0.4% |
September 14, 2021 | 262 | +2 | +0.8% |