Wearing multiple hats, Priscilla Vilchis is the CEO and CMO of Premium Produce. She is a self-made business magnate who has earned a reputation as the most interesting female in the cannabis industry. She was the youngest and first-ever minority female CEO to be awarded licenses to cultivate and produce medical and retail (recreational) cannabis in Nevada. Vilchis built Premium Produce from the ground up, and the company is proud to be launching her own “Queen of the Desert” cannabis brand.
Previously in her career, Vilchis quickly built and grew several multimillion-dollar businesses. She managed some of Southern California’s premier physicians – helping them navigate regulations within the healthcare industry – and quickly expanded her businesses to states across the country. She is well-informed on pain medications and provides substantial education to the public on the use of medications for pain relief. In fact, her passion for innovative advances in pain medicine is what led her to cannabis. Based on her substantial background in the healthcare sector, she believes that the use of medical cannabis will result in savings for health insurance and workers compensation systems. Vilchis’s ultimate goal is to generate reimbursements from health insurance providers for medical cannabis.
Vilchis strategically positioned her flagship cannabis company Premium Produce in Nevada due to its enlightened view of cannabis legalization. Vilchis became a major player in the Nevada market early on, and she has established herself as “the queen of the desert.” She is now setting her sights on her home of Los Angeles, CA, where Vilchis is eager to apply her cannabis business expertise to provide an ever greater number of consumers access to clean and safe cannabinoid products.
Invited by: Jonathan Brunasso
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Day | Followers | Gain | % Gain |
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December 21, 2023 | 35 | 0 | 0.0% |
July 08, 2022 | 35 | +1 | +3.0% |
June 01, 2022 | 34 | +1 | +3.1% |
January 18, 2022 | 33 | +1 | +3.2% |
September 27, 2021 | 32 | +1 | +3.3% |