Dr. Hala Hijazi on Clubhouse

Bio

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CEO of two European based fashion companies. The first is an Amsterdam 🇳🇱 based jewelry 💍 brand called Euro Sparkles www.eurosparkles.com (2014) that focuses on high-quality, affordable, contemporary design. The second is called Passion Fruit Italy www.passionfruititaly.com (2019), an Italian 🇮🇹 based women’s clothing 👗 brand that focuses on designing playful, vintage-inspired clothing for young, ambitious women. Both are primarily online 🌎 retail ventures with a small and expanding bricks-and mortar boutique 🛍 footprint based in Jordan 🇯🇴 to shape and evolve the brand experience.

Despite the ongoing tragedies of this horrible pandemic, It has affirmed my beliefs that as people emerge from their restricted lives, their pent-up enthusiasm to re-engage with each other in new places will be simply overwhelming. Research shows that attitudinally women will be more brave, exotic and ambitious in the way they dress, leaving caution behind. With this in mind, I am seizing upon this energy and am developing a new brand of rare, carefully sourced and highly crafted Nobel fabrics targeting affluent, confident and discerning women. My ambition is to do for the ‘little silk dress’ what Hermes did for the handbag. To make it an icon of this emerging time and a timeless essential for women around the world.

I am in the process of assembling a small group of investors and operational partners who, like me, share a passion for fashion at the highest levels and can envision what this brand could be. In the process of building a modern e-commerce, sustainably produced Canadian Luxurious fashion brand.