Pat Fiore on Clubhouse

Bio

FIORE's success is reflective of Pat Fiore’s integrity, energy and passion to make brands successful. She is a relationship builder, putting companies together for the benefit of both, bringing opportunities to life and developing “category creators” for new markets. As FIORE’s Chief Inspiration Officer, Pat has worked with iconic brands in retail, flavors, fragrance, food, lifestyle, CPGs, beauty, natural/organic products and rare and dynamic technologies. Pat spends time alongside clients in their fields, groves, factories, labs and on the selling floors, searching for authenticity, digging for heritage and working with the people who develop, create and deliver the product promises FIORE will represent.

Pat continues to partner with numerous companies outside the US, often working with foreign trade commissions that seek her advice on how to best navigate the American market, and with American companies looking for strategies to help them gain a competitive edge. Pat surrounds herself with talented people who share her one-of-a-kind approach and highly analytical perspective, challenging the ever-changing communication landscape.

Before opening FIORE in 1982, Pat worked with DuPont, BASF, Celanese and Kimberly Clark on woven and non-woven fiber technology. She spearheaded the launch of Lycra and COOLMAX into the swimwear and activewear markets by reshaping consumer brand messaging. Pat set standards for tracking fashion and fiber trends, consumer insights and behaviors in the fashion/home furnishings/lifestyle and new technology fields, developing programs and trend reports for mega-retailers and companies like Levi Strauss & Co. Her creative background includes stints with J. Walter Thompson, WWD and Condé Nast. Pat has a design degree from Fashion Institute of Technology, and has completed advanced studies in marketing, management and communications.