FERNANDO VIVES SOLER on Clubhouse

Bio

Optimistic Hotelier | Digital Focus | Entrepreneurial Spirit | 2 Billion $ accountability | Leads +2.000 people | 550 hotels | 54 countries

I lead the Commercial Strategy and Team @NH Hotel Group, part of Minor Hotels that operates over 550 hotels in 54 countries

Over 20 years’ experience in the hospitality industry, lead NH Hotel Group´s global commercial team and I am member of the Management Board Committee.

As Chief Commercial Officer my responsibilities include sales, pricing, commercial strategy, revenue management, trade marketing, distribution, B2B Digital Sales, business development and groups / transient Worldwide Central Reservation Offices, including customer care. Leading a multicultural team of over 2.000 people and a turnover of +2 billion Euros.

I am an Expert on Digital Business, Revenue Management, Pricing, Sales and Distribution. Results oriented and with strong analytical skills

In 2018, I was awarded as Europe’s Top 20 Extraordinary minds and contributors to the industry of Commercial & Revenue Optimization Leaders.

Previously I occupied different positions at the Le Meridien, the Ritz, Hesperia, and Meliá Hotels International From Global Director of Revenue Management to Senior Commercial Director EMEA and Premium Brands. Being responsible for top line results, outbound business, the global sales force and leading the luxury sales strategy.

I am an entrepreneur, co-founding the Revenue Management & Distribution firm Xotels and Cofounder of The Cool Food Company, successful F&B operator.

A passionate hotelier and mentor, I founded in 2009 the Masters Degree “Expert on Revenue Management and Big Data“ at Universidad Rey Juan Carlos in Madrid, the most prestigious Revenue Management Official education in Spanish language.

I am as well associate professor at IE Business School on their MBA programs.

It is usual to see me as keynote speaker in conferences hosted by Reuters conferences, HSMAI, HEDNA, Revenue Strategy Summits, Revenue by Design or commercial forums such as GBTA.

I have a BA in hotel Management and Tourism, Masters in Hotel Management by Universidad Polytechnic in Madrid and different diplomas such us Revenue Management by Cornell University and CENP or Digital Business Transformation, Trends, Innovation by ISDI at RCC-Harvard (Boston), Strategic Sales Management by IESE and lately the Digital Business Executive Program at ISDI.

I live in Madrid with my wife and 2 kids