Erica Mazzucato on Clubhouse

Bio

Product Marketer + Ecommerce Nerd
@ Corra 🛒📲📈

I’m a senior product marketer with broad experience in product positioning, go-to-market strategy, and narrative development. I’m currently leading product marketing at Corra, a global digital agency offering commerce solutions to top-tier brands and B2B organizations. In my role, I create go-to-market strategies that connect the dots between customer pain points, emerging industry trends, and product strategy.
I also act as an internal expert on ecommerce, digital, and competitive trends to anticipate market shifts and customer needs.
From launching future-proof ecommerce experiences to implementing personalization strategies that increase conversion rates, I leverage empathy towards the end customer to identify the initiatives that business leaders should prioritize to generate revenue in today’s increasingly competitive ecommerce ecosystem.