Richard DeLancey on Clubhouse

Bio

Richard DeLancey, also known as Rich, is a digital marketing influencer with extensive experience collaborating with leading dealers and brands across the United States and Canada. As the CIO/Co-Founder of Coast Technology LLC, dba/ Dealership Toolkit, Rich is dedicated to championing personalized programmatic digital strategies that forge stronger connections between dealers and their customers. He firmly believes that one-size-fits-all approaches may suit baseball caps and hotel bathrobes, but they fall short when it comes to digital campaigns.

In the pursuit of progress, efficiency, and affordability, vendors and dealers often resort to generic price item campaigns, making it nearly impossible to differentiate one from another. However, Rich understands that sacrificing personalization for scalability is a steep price for any dealer to pay. With his expertise in the field, Rich frequently takes the stage as a speaker at industry events such as Digital Dealer, RVDA, MRAA, NIADA, RVIA, and Auto Con. He effortlessly imparts his knowledge and passion for all things digital, ensuring that his insights are accessible to everyone, regardless of their IT background.

Before co-founding Dealership Toolkit, Rich served as the Chief Digital Officer for Level 5 Advertising, Vice President of Digital Advertising at Team Velocity Marketing, and Regional Manager at DEX/Supermedia, where he actively promoted the benefits of digital marketing.