Mike Damphousse on Clubhouse

Bio

Damp brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO and CMO. He understands how companies work and how to identify and design a category plan from concept to implementation.

Damp partnered with Kevin Maney, co-author of the book Play Bigger to start Category Design Advisors. The firm works with leadership teams to help them define, develop and ultimately dominate new categories of business.

Damp was most recently founder and CEO/CMO of Green Leads, which introduced the pipeline generation category. He was previously CMO of Asteria, a data integration software company which went public on the Tokyo Stock Exchange.

Over the years, Damp has served on several boards of both commercial and non-profit ventures, currently serving on the board of Green Leads and FBIP. Damp holds a BS in Computer Science from Merrimack College. His Pipeline Generation blog and Category Design blog are widely read and he frequently shares his insights on stages ranging from DreamForce to open mic comedy nights.

Damp has three daughters, two granddaughters and lives on the water in both New Hampshire and Florida with his wife and business partner, Linda. He can be frequently heard philosophizing about the negative impact of corn on society, why we should all have a laying chicken in our backyard, or what flavor of beer to brew over the weekend.

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