Bert on Clubhouse

Bio

I am an entrepreneur who consults gaming organizations, whether it be land-based, riverboat or tribal, to enhance market share, create a positive, nurturing atmosphere, and mentoring of staff and organization.

I approach Casino Marketing and Operations from a Player Development perspective. I believe that all employees are ambassadors and hosts for the casino resort. I believe that all customers are important to the facility, be it from group sales, conventioneers, existing customers and new players. The Marketing Departments that I have developed, are strong in player development, direct mail programs, social media, digital marketing, enticing advertising, visual / audio advancements (digital motion media) and cost effective complimentaries (comps).

I believe I am an innovative team marketing professional who has blazed an innovative path in Marketing, Special Events, Advertising, Digital Marketing, Digital Media, Marketing Strategy, Social Media Marketing, Public Relations, Brand Management, Communications, Integrated Marketing, Market Analysis, Online Advertising, Online Marketing and Player Development within the gaming industry. I have been designated an expert in Leadership, Turn-around Strategy, Business Development, Team Building, Strategic Planning and Customer Service, who is in a continual search of a challenge

I have a strong tendency to work toward making things happen rather than waiting for things to happen, set high goals, then I work hard with people to achieve those goals. I strive toward initiating activity and direction for the team or organization.

I demand high performance of myself and others.