Bret Caretsky on Clubhouse

Bio

Brand Director ✪ Entrepreneur ✪ CPG Executive ➥ Brand Marketing & Development | Sales | New Product Commercialization | Consumer Packaged Goods

Unicorn is a CPG Beverage Company with a portfolio of alt coffee-based and carbonated soft drink products. Drink Unicorn is the brand platform designed to maximize impact with “new” news, attract social media buzz and champion self betterment activities through promotion and engagement. Be that Unicorn, Share your Shine.

As Chief Brand Officer and co-founder, I manage an early-stage beverage company focused on developing, marketing, distributing, and licensing healthy and premium alternative coffee products and healthy soft drinks

I focus on building strategic partnerships with CPG distributors and licensees, overseeing R&D initiatives and funding, managing all marketing and advertising strategies, participating in FMCG trade shows, championing and developing the brand identity, and generating product awareness across multiple channels.

I also undertake the full suite of owner responsibilities, including: funding, R&D, packaging, testing, marketing, advertising, production, P&L, and distribution, among others.

Among my accomplishments, I have:

➥ Ensured that innovation is built-into every step of the production and distribution process, from R&D and packaging to advertising and branding.

➥ Built a portfolio of in-demand, premium beverages, including a 12-ounce carbonated soft drink lemonade and ‘Unicorn Latte’; a healthy, visually appealing, and commercially successful latte that disrupted the market, went viral on all social media channels, and consistently generated queues of 1,000+ people.

➥ Generated significant media attention, interviews, and articles.

➥ Featured high-profile advertisements on every taxi cab in NYC.

➥ Developed brand-aligned marketing initiatives, including the ‘you be you’ slogan.

➥ Developing new products across their lifecycle; identifying opportunities within specific demographics and creative effective market segmenting, targeting, and positioning.