Bethany Allee on Clubhouse

Bio

Bethany Allee has over 25 years of experience in executive leadership roles, including President, Treasurer, fractional CMO, and EVP Marketing. During that time, she has worked at iconic technology brands Broadcom and Brocade, as well as growth companies PDI Software, Cybera, NuView, and Powered.

Known for her strategic vision during market transitions/M&A, Allee is a RetailWire BrainTrust contributing author, a member of the National Association of Convenience Stores (NACS) Strategy Committee, one of CRN’s Women of the Channel (2019, 2020), and a CRN Channel Chief (2021).

In addition to high tech, Bethany Allee specializes in large multi-family real estate investments throughout secondary and tertiary markets in Texas. Bethany is working towards CCIM designation and is a member of CCIM Central Texas.

Allee serves on the board of directors for Dress for Success Austin, The University of Tennessee at Chattanooga, WISE4Women, and Sound & Vision Social Club. She enjoys writing, volunteering with equality-driven organizations, and doting on her children, corgi, and chickens.

- Passionate about transforming and growing organizations through lock-step cross-functional alignment
- Implemented worldwide marketing strategy that helped drive $100M business to $2.3B+ over the course of seven years, with spend ranging from $1.2M to $6.4M annually
- Grew product line from 31 to 78% market share by successfully deploying a long-term mix of tactics including: customer education, direct and indirect (channel/distribution) marketing, PR/AR/social, demand generation, and operational improvement/management.

#CMO #FractionalCMO #MarketingLeader #MarketingTransformation