Founder & CEO of FRASER.
Benjamin founded FRASER as an independent agency. FRASER is the next-gen agency with a global-edge to help companies in their transformation through support of data, strategy, creation and technology.
Previously, Benjamin worked for C3 as a Regional Manager. Prior to consulting automotive clients, he had the responsibility of overseeing the Stuttgart office. He built up an international creative and digital consulting team, enabling C3 to extend their client portfolio around new premium and luxury automotive brands.
Benjamin's track record within the automotive industry goes further back to when he worked in different agencies. His last posting at an agency was as a Client Services Director at antoni (the European lead agency for Mercedes-Benz), focusing on the creative and digital leadership of Mercedes-Benz and to working to realize the agency's ambition of becoming the international market leader. Benjamin oversaw the responsibility on all product launches, marketing/brand strategy, digital projects, digital transformation project and Mercedes me.
Before Benjamin worked on a number of different global brands including:
Porsche, BMW, Allianz, Deutsche Telekom, Coca-Cola and HUGO BOSS.
A Frankfurt guy with a passion for 🚴♂️, ⚽️ and 🏎.
#Marketing | #Brand | #DigitalBusiness | #SocialMedia | #MarketingStrategy | #Campaigns | #Startup | #Automotive | #Mobility
📍Munich + Berlin.
Invited by: René Kühn
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