Ben Afia on Clubhouse

Bio

😃I help companies to be more human - in their culture, brand, comms and behaviour.

⚡️You’ll find loads of free stuff on how to use language to transform your business here - www.benafia.com/learn

🙊When you change your language, you change how people behave. It helps everyone connect, not just as employees with professional facades, but as humans.

⚡️That means they're more energised, engaged and feel part of something bigger than themselves. They're confident responding to customers’ changing needs so you'll find it easier to give customers what you promised.

😍You'll make your customers happier and get fewer complaints. Customer service work in harmony with marketing. And everything starts to improve. The change you've always wanted happens through language.

📣"Ben's been helping us transform our organisation and the way we communicate - elevating our customer experience and making us more human in the process."
Simon McGuiness, Head of Customer Experience, Aldermore Bank

🙊I start by using language people use when they're talking to each other. Of course the tone will vary depending on who you're talking to and what you want to say. But I’ve found it helps organisations to build stronger relationships with their customers and for the people who work there to get on better with each other.

👨‍⚕️Before setting up Afia, I worked for Boots as tone of voice manager, where I developed the first Boots tone of voice, and helped relaunch brands like No7, 17 and Botanics.

Over the past few years I’ve worked on Aviva’s rebrand (their huge changeover from Norwich Union) and with Morrisons, British Gas, Vodafone and Google.