An alphabet soup 🥣
In December 2020, I returned to Brazil after completing a three-year mission in Japan, where I specialized in Branding and Communication at an international university in Tokyo. At the institution, I had the opportunity to network with colleagues from renowned companies such as "Tokyo Disney," "Shiseido," "Hakuhodo," and "Government of Japan." Besides, I studied Japanese culture, languages, and Zen Buddhism. I work with oriental checking/review methodologies to mitigate risks (kakunin) and planning due to Japan's experience.
PROFESSIONALLY. I am an optimistic brand strategist. My professional mission is to collaborate tirelessly with companies to have results and sustainability while preserving their brand values. I believe that a brand's expressions must be true to its mission to reach its target audience.
Also, I am interested in teaching about Branding in continuing education schools and universities. By teaching ethical communication for business, I want to pass along the concepts that I learned in my studies and professional experiences to future professionals.
Background, 15 years of experience:
- Two as an author of the UAU AURORA project - content and itineraries for tailor-made tourism in Japan;
- Six years as a communication/marketing analyst at RPC (TV Globo)
- Four years as a communication/marketing analyst at EADCON (educational sector);
- Three years, intern and marketing analyst with entertainment brands, restaurant/winery, and shopping.
MY PROFILE. I have as central characteristics objectivity, autonomy, and passion for Communication. I am also ethical, empathetic, realistic, and disciplined, making me an efficient and results-focused brand strategist. I'm always updating myself on courses, and I'm curious when the topic is innovation.
ACADEMIC HISTORICAL. I have three specializations (Branding and Communication, Project Management and Marketing Management), a professional advertising course, and an Arts degree.
I am committed to making companies express their mission in branding actions and creating a strong connection with the appropriate target.
I am currently working as a Digital Marketing Analyst at Prodiet Medical Nutrition.
Anna Paula Maranhão.
Invited by: Rodrigo Fornos
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September 09, 2023 | 12 | +1 | +9.1% |