Allie Rooke on Clubhouse

Bio

I help Cruelty free 🐰Beauty brands thrive in China 🇨🇳 by pinpointing their tribe, defining their messaging and focusing their investment.

A bit about me:

✅Most of my career in Asia, in Marketing and General management for Chanel, L’Oréal and Burberry.

✅ I am fluent in Mandarin and passionate about Chinese culture and consumer trends.

✅I love Indie Beauty brands – sustainability goals, ingredient quality, attention to detail and passion of the founders

Ways I help Indie brands thrive in China:
👉🏽Do your due diligence – what are potential customers saying about and where

👉🏽Pinpoint your tribe – who are they, where do we find them and what will motivate them

👉🏽Optimise for China – define hierarchy of messaging, product assortment, pricing & naming

👉🏽Activate – Partner selection, choose key channels, outline P&L, kick start

Also a mum of 2 young 👩‍👧‍👧, learning to love daily 🏃‍♀️🏋️‍♂️🧘🏊‍♀️

LINKEDIN.com/alexandrarooke